BENCHMARK LAUNCHES SMB/SOHO PRACTICE
By Adnews Staff
BenchMark Porter Novelli has established a practice for clients targeting small, medium and home office businesses. Initially the new practice will operate from the agency's Toronto office, serving existing clients such as Hewlett-Packard's SMB/SOHO division and TeraGo Networks Inc. "Many large organizations in banking, technology, transportation, telecommunications and numerous other industries have established specialized marketing initiatives to reach the growing SMB/SOHO market," said BenchMark Porter Novelli president Stan Didzabalis. Trevor Campbell, who has been appointed manager of the SMB/SOHO practice, and Tina Romano, who has been promoted to senior consultant in the practice, will also work to develop new business. Campbell most recently served as senior consultant in BenchMark's consumer technology practice. Romano was previously a consultant in that practice.