SYNAMICS HIRES HIGH ROAD
By Adnews Staff
Toronto-based Synamics Inc. has named High Road Communications its public relations agency of record. Synamics develops software for the telecommunications industry. Previously Synamics handled public relations initiatives in-house. High Road won the business following a review involving three additional agencies. Synamics was initially planning on hiring a U.S. agency, according to Dan Winters, Synamics' vice-president of sales and marketing. However, the company was "pleasantly surprised" with High Road and its experience after meeting with the agency, Winters said. High Road will be responsible for planning and executing strategic public relations programs in Canada, the U.S. and Europe to build awareness for Synamics.
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