LABATT COVERS NEIL DIAMOND
By Adnews Staff
Labatt Breweries of Canada will break the latest execution of its "Out of the Blue" campaign tomorrow. The 60-second spot from Toronto's Ammirati Puris will air during the finale of Temptation Island. "Big Song" depicts a guy in the woods singing Neil Diamond's "Sweet Caroline" to his girlfriend. As he sings, a variety of characters arrive who join in. "Labatt Blue is celebrating the often humourous occasions where you can't help but sing along to a popular song," said Mike Robitaille, marketing director for Labatt Blue. "We've all had those moments when we've found ourselves smiling as a result of a shared experience."
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