BULLDOG WALKS TO MYRIAD FOR BRAND BUILDING
By Adnews Staff
The Bulldog Group has turned to Toronto marketing and corporate communications firm Myriad Marketing to build its brand. Toronto-based Bulldog develops software for digital product management and distribution, serving companies in the broadcast and publishing industries. Sony Pictures Entertainment, CTV and the BBC are among its clients. Bulldog selected Myriad to handle its brand building and marketing strategy after previously working with the firm on a project basis. Chris McCarten, president of Myriad, said the agency has worked on the redevelopment of Bulldog's Web site and on creating a presence at the upcoming National Association of Broadcasters trade show. A number of marketing initiatives to bolster the Bulldog brand are also being discussed for use later this year, he said.