STRATEGIC OBJECTIVES APPLIES ITSELF TO APPLICA
By Adnews Staff
Applica Canada of Woodbridge, ON, has named Strategic Objectives its public relations agency of record. Applica Canada is the exclusive licensee of Black & Decker products in this country. The company appointed Toronto-based Strategic Objectives following a competitive pitch. The agency has developed a new public relations strategy to raise brand awareness for Black & Decker's product line. In addition to Black & Decker, Applica's brands include Windmere, Jerdon and Littermaid.
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