ARCAMATRIX STORES PR ACCOUNT WITH PRIMARY COUNSEL
By Adnews Staff
Toronto-based Arcamatrix Corp. has appointed Primary Counsel Group, also of Toronto, its public relations agency of record. James Bateman, president of Arcamatrix, had previously worked with Primary Counsel president James Deeks. The is the first time Arcamatrix has had an agency of record. Primary Counsel's first project will be to develop and implement a national public relations strategy for Arcamatrix's new product ArcamedX, which launched last week. ArcamedX is an online transcription and storage system for physicians and health care service providers.
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