SENECA ADVERTISING AND MARKETING PROGRAM TARGETS SMALL BUSINESS
By Adnews Staff
Seneca College of Applied Arts and Technology is beginning a new Small Business Advertising and Marketing course in March. The ten-week course is aimed at small business operators or those considering starting a business with fewer than 20 employees. The course was developed and will be lead by Reza Alavie, president of The Small Business Advertising Company Limited, based in Markham, ON. Course topics include how to stretch an advertising budget, the dynamics of small business marketing and identifying target markets. Classes will be held at Seneca College's York University campus in Toronto.
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