CREDIT UNION GIVES BAY STREET THE FINGER
By Adnews Staff
The Auto Workers Community Credit Union of Oshawa, ON, is promoting the launch of its online brokerage, Credential Directä, with a multimedia advertising campaign. The "Give Bay Street the Finger" campaign was created by Toronto-based Nexient. The eight-week effort, which broke on Monday, is running during the RSP season. Radio, television and billboard advertising, direct mail materials, transit and rink board ads aim to build the Credential Directä brand, drive traffic to the Web site <http://www.awccu.com> and encourage members to open online brokerage accounts. Web marketing and banner ads, in addition to T-shirts and mouse pads for members, are also being used to promote Credential Directä. Advertising is being supported with public and media relations from Fishbowl Communications of Toronto. Credential Directä offers AWCCU members online self-managed investing services 24 hours a day.