HIGH ROAD ADDS TECH PAIR TO ACCOUNT ROSTER
By Adnews Staff
High Road Communications has been appointed the North American public relations agency of record for SiGEM Inc. and DragonWave Inc., both of Ottawa. SiGEM develops and markets hardware, software and services for wireless location-tracking. The company hired High Road following an agency review. DragonWave develops broadband radios. The company appointed High Road after conducting an agency search. High Road will work to raise the profiles of both SiGEM and DragonWave, said Rick Doyon, managing partner at High Road, particularly in the U.S. and parts of Europe.
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