TAXI VISION EYES TORONTO CABS
By Adnews Staff
Taxi Vision, a taxicab advertising system based in Las Vegas, has its sights on the Toronto market. The company currently has its system installed in 3,000 taxis in Las Vegas and New York. So far 1,000 Toronto cabs are in line to have the system installed. Taxi Vision's system includes illuminated rooftop advertising, ads on window backs and interactive digital video screens inside the cabs. Maintenance and installation of the system is handled by Taxi Vision. Sales are being handled by QVS Marketing and Sales of Unionville, ON. Taxi Vision president Jerry Kutner said consumers will begin to see the system in about 60 days. Roll out is planned to include 100 cars a week. In addition to Toronto, Taxi Vision is also looking to bring its system to Montreal and Vancouver. Public relations for Taxi Vision in Toronto are being handled by Hunter LaVigne Communications of Aurora, ON.