CANWEST ADS PULLED FROM THE SUN
By Adnews Staff
CanWest Global Communications, based in Winnipeg, has pulled its ads from Quebecor Inc.'s Sun Media newspaper chain, according to a report in The Globe and Mail. The move is part of CanWest's plan to cross-promote Global Television Network's prime time lineup exclusively through its recently acquired Hollinger Inc. newspaper chain, the report said. Global may be considering a similar withdrawal from The Toronto Star, unnamed advertising sources said in the report. CanWest is looking to reduce advertising costs by marketing programming of its 11 stations through its own properties.
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