CDIC AWARENESS EFFORT TO RUN DURING RRSP SEASON
By Adnews Staff
The Canada Deposit Insurance Corporation has broken the second phase of its consumer awareness advertising campaign. The bilingual television and Internet campaign first ran last fall with the aim of increasing Canadians' awareness of deposit insurance and what it covers. The second phase commenced on January 22 and will run until the end of February. The tagline is "It's not a fortune, but it's my fortune." Robert Quinn, director of communications and public affairs for the CDIC, said although Canadians invest 12 months a year, this time of the year is prime investing season. The Quebec deposit insurer, Les Régie de l'assurance-dépôts du Québec, has teamed up with the CDIC to run the campaign in that province. The CDIC is a Crown corporation that insures eligible deposits in its member banks, trust companies and loan companies in case of their failure. Advertising for the CDIC is handled by Goodgoll Curtis of Toronto. Public relations are handled by Shandwick International of Ottawa.