TAXAMATIC FILES TAXWIZ TO GO
By Adnews Staff
Taxamatic Inc. of Richmond Hill, Ontario has created a prepaid online tax preparation service called Taxwiz To Go for the 2000 tax season. The Canadian income tax software developer is rolling out the product, called Impôtmatique Direct in Quebec, nationally in major retailers, computer and software outlets, grocery stores, convenience stores and gas stations. Customers get an identification card which costs $9.95 and is good for two tax returns submitted via the <http://www.taxwiz.ca> Web site. The new Taxwiz To Go cards will be promoted with print advertising, radio spots and television ads. Print advertising is being handled by Construct of Richmond Hill, Ontario. The radio ads were created by Wilber Force Communications of London, Ontario. Advertising is being supported with a public relations campaign from The Communications Group Inc. of Toronto.