MOTOMEDIA DRIVING TELUS DIRECTORY CAMPAIGN
By Adnews Staff
Telus Advertising Services has turned to Motomedia Advertising of Woodbridge, Ontario to promote its white and yellow page directories for small and medium size businesses. A mobile billboard advertising campaign began running Jan. 8 in Markham, Ontario. Creative, from Calgary's Ogilvy & Mather, features the tagline "Your local source for community information and more. The one worth keeping." The campaign is also expected to run throughout Richmond Hill, Kitchener-Waterloo, Midland and Mississauga, Ontario. Calgary-based Telus Advertising first ran a mobile billboard campaign with Motomedia last fall when the directories were launched in six markets throughout Ontario. The new campaign is scheduled to run until Feb. 26. Four-week campaigns are also scheduled for Calgary in April and Edmonton in October.