SAWDAC LOOKING TO EXPAND WINDOW WISDOM
By Adnews Staff
The Sliding and Window Dealers Association of Canada is looking to increase awareness of its Window Wise program through a new public relations blitz. SAWDAC has managed the certified window program since 1997. The program offers consumers "peace of mind" when installing or replacing windows by guaranteeing all windows installed meet the program's standards. SAWDAC currently has certified dealers and installers in Ontario, Alberta and Nova Scotia but is looking to certify additional dealers and installers across Canada. The national PR program, from the consumer marketing practice of Toronto's Cohn & Wolfe, is targeting trade and consumer media as well as consumers.
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