SCOTIABANK TAPS BENSIMON BYRNE D'ARCY
By Adnews Staff
Toronto-based Scotiabank has named Bensimon Byrne D'arcy, also of Toronto, its ad agency of record for its retail, wealth management and small business divisions. The decision was made late last month after a review involving 10 other unspecified agencies, conducted by consultancy Scudamore & Associates. According to Barbara Mason, the bank's senior vice president of marketing, "In the end, [BBD's] track record with their current team, their ability to get up to speed immediately, the personal commitments of their senior management and the cultural fit of the bank and the agency made Bensimon Byrne D'arcy the right choice." The account was previously handled by BBDO Canada.
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