IKEA PICKS CARMICHAEL LYNCH
By Adnews Staff
Furniture retailer Ikea of Plymouth Meeting, PA has placed its US$50 million to US$60 million North American advertising account into the hands of Minneapolis-based Carmichael Lynch. The account was put into review in late October. Six agencies were shortlisted in early November: Carmichael Lynch, Crispin Porter & Bogusky of Miami, the Martin Agency of Richmond, VA, Fallon of New York, Messner Vetere Berger McNamee Schmetterer of New York, and Bensimon Byrne D'Arcy of Toronto. Previous incumbent Deutsch of New York did not participate in the review, which was conducted by Pile & Company of Boston.
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