ZELLERS OFFERS GIFT IDEAS FOR HIM
By Adnews Staff
Brampton, Ontario-based retailer Zellers Inc. offers women gift ideas for the men on their lists in two new television spots called "Faceoff" and "Register". Both feature Eric Braeden, who plays Victor Newman on the daytime soap opera The Young and the Restless. The spots are running in English Canada only until the end of the holiday season. The 30-second ads were created by Ogilvy & Mather of Toronto. The retailer is also running a third spot called "Family Affair Launch" in support of the new Everyday Kitchen Collection. The collection is part of the Martha Stewart Everyday Kitchen line which debuted in Zellers stores November 22. The 30-second spot shows Stewart and a number of family members preparing a meal with items from the new collection including pots and pans, utensils, knives, glasses and place settings. Public relations for Zellers are handled by Buzz Marketing & Public Relations of Toronto.