CHAPTERS.CA ROLLS OUT MOBILE HOLIDAY AD CAMPAIGN
By Adnews Staff
Chapters.ca, which is in the midst of its holiday radio advertising campaign, has also launched a mobile holiday ad effort. The campaign, by BBDO Canada of Toronto, is running with Motomedia Advertising of Woodbridge, Ontario. It is intended to drive customers online to do their holiday shopping. The creative reads "Ever wonder how the clerks working overtime at busy department stores get their holiday shopping done?" The four-week campaign is scheduled to run until December 12.
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