TROPICANA SQUEEZES LOTS OF PULP INTO PRODUCT
By Adnews Staff
Tropicana Products Ltd. of Mississauga, Ontario is producing a new extra-pulpy variant of its orange juice. National distribution of Tropicana Calcium & Vitamin C Supplement - With Lots of Pulp is expected to be completed by November 30, the last day of Osteoporosis month. The juice, a version of the calcium and vitamin C product introduced last year, is targeted at Canadians who like pulp in their orange juice. Promotion for Tropicana's calcium supplements includes currently running television ads from Harrod & Mirlin/FCB, point-of-sale materials and free standing inserts from Otis Sauter Partners and public relations from Strategic Objectives, all of Toronto.
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