TETLEY BREWS SPECIALTY TEAS
By Adnews Staff
Toronto-based Tetley Canada entered a new specialty tea market segment earlier this fall with a line of Tetley Herbal Goodness Teas. The teas, which combine fruit flavors with herbal supplements Echinacea, Ginkgo Biloba and Evening Primrose, are being positioned for mainstream consumption, said Stephen Rice, marketing manager for Tetley Canada. Echinacea Orange Citrus, Evening Primrose Honey Lemon and Ginkgo Biloba Mixed Berry are being promoted with a direct mail campaign from Toronto's Mosaic Group to Tetley's database of 100,000 customers. Additional promotion includes a print ad in the December issue of Canadian Grocer, also by Mosaic, and a public relations campaign from Strategic Objectives of Toronto.
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