HMV BREAKS HOLIDAY SEASON PROMOTIONS
By Adnews Staff
Toronto-based HMV North America has created a number of in-store and online promotions for the holiday season. Customers who purchase three CDs online at <http://www.hmv.com> or in-stores will receive a CD wallet for free. The wallet contains HMV coupons worth $40 in savings, a Microsoft games CD sampler and a solicitation for free Internet access for life. The music retailer is also running two DVD promotions. The first is running at five stores in Toronto, Montreal, Vancouver and Edmonton. Any customer who purchases 25 DVDs will receive a free Toshiba DVD player. The second promotion runs every Tuesday at HMV stores. Customers who purchase 3 DVDs will get one specially selected new release for free. HMV is also offering free delivery anywhere in Canada on products featured in its Holiday Gift Guide bought between November 1 and December 18. Items in the guide are also covered by an "Always In-Stock" guarantee. If one of those items is out of stock, HMV will give them a $10 gift certificate. HMV is supporting these holiday promotions through a national television campaign from Acme of Toronto. A national radio campaign from Capital C of Toronto, which also created the Holiday Gift Guide, is scheduled to break December 4. The promotions are also being supported with public relations from Strategic Objectives of Toronto.