DELTA FAUCET POURS ACCOUNT INTO COHN & WOLFE
By Adnews Staff
Delta Faucet Canada of Mississauga, Ontario has tapped the consumer marketing practice of Toronto's Cohn & Wolfe to handle its national public relations account. The appointment of the PR agency marks the first time the faucet manufacturer has included an aggressive public relations component to its marketing plan. Previously, limited public relations activities were handled in-house, Susan Willemsen, Cohn & Wolfe's vice president, director, consumer marketing said. The agency was awarded the account based on work it completed for another client. As Delta Faucet Canada looks to increase its profile, consumer and trade awareness, Cohn & Wolfe will be responsible for promoting the company's product line. A national PR campaign is rolling out now for Delta's pull-out faucets. PR is supporting an advertising campaign currently running in consumer and trade magazines from MacLaren McCann of Toronto. Delta Faucet's brands include Delta, Delta Select, Peerless and Waltec.