BURGER KING SHORTLISTS SIX
By Adnews Staff
Burger King Corporation based in Miami, Florida, has shortlisted six agencies participating in its agency review for its $400 million U.S. advertising account. According to the company the list of six was created from a group of 15 agencies. Included on the list is incumbent Lowe Lintas & Partners of New York, Campbell Mithun Esty of Minneapolis, McCann Erickson of New York, Publicis & Hal Riney of San Francisco, Saatchi & Saatchi of New York and one other unnamed agency. Burger King announced the review last month. A decision is expected within the first quarter of 2001. Toronto-based Burger King Restaurants of Canada's relationship with Ammirati Puris of that same city, is not affected by the review.
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