HEALTH CANADA APPOINTS BCP
By Adnews Staff
Health Canada has appointed Montreal-based BCP Group as its new advertising agency-of-record. The assignment is for a three-year term with an option for an additional two years. BCP will handle Health Canada's corporate advertising program including creative and media planning. The incumbent was Focus Strategy of Vancouver. BCP won the account following a review in which an undisclosed number of agencies had been shortlisted.
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