TBWA CHIAT/DAY BREAKS FIRST WORK ON AGF ACCOUNT
By Adnews Staff
"Thing", a character from television show The Adams Family, has joined Spiderman and Santa Claus in retirement in the latest update to Toronto-based AGF Funds' "Eventually Everyone Retires" advertising campaign. The spot continues a series of ads that depict retirement as something everyone must think about at some point in their life. The campaign uses the tagline "What are you doing after work?" This commercial is the first project ad agency TBWA Chiat/Day of Toronto has completed for AGF since winning the account in July. The spot, which broke on Sunday, shows Thing relaxing on a beach in Spain. Television creative is being supported with a print component, with a second spot expected to follow.
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