TRUE NORTH MAKES ACQUISITIONS TO STRENGTHEN FCBI
By Adnews Staff
New York-based advertising and communications holding company True North Communications has acquired two marketing services firms on behalf of FCBi. FCBi is the global interactive marketing arm of True North's agency brand FCB Worldwide. The agency launched FCBi in June of this year, combining FCB Direct and FCB Digital. The firms acquired, The Opus Group of London, England and Datamidia of Brazil, are intended to strengthen FCBi's interactive marketing capabilities worldwide. The Opus Group, founded in 1989, offers business-to-business services in the technology and telecommunications sectors. Datamidia offers digital marketing capabilities and loyalty programs. The firm operates in Sao Paolo, Rio de Janeiro, Belo Horizonte and Brasilia and plans to expand into additional markets in Brazil and Latin America. Financial details of these acquisitions were not disclosed.