OCEAN SPRAY RELEASES TRIO OF NEW PRODUCTS
By Adnews Staff
Ocean Spray of Mississauga, Ontario has released a trio of new cranberry products: Holiday Harvest Cranberry Sauce, Cranberry & Pineapple juice and Cranberry & Pacific Raspberry juice. The company is expanding its cranberry sauce line with the the new blend which combines cranberries with grated orange peel. Packaged in a resealable glass jar, the sauce is rolling out to grocery stores across Canada now. The Cranberry & Pineapple and Cranberry & Pacific Raspberry juices, like the rest of Ocean Spray's juice line, contain no sugar and no preservatives. Promotion for the sauce includes a public relations campaign from Cohn & Wolfe of Toronto. The juices are being supported with information materials and coupons as well as public relations, also from Cohn & Wolfe. A national print campaign is scheduled to launch in the spring for the juice blends, together with a billboard campaign in Quebec. In-store sampling begins in January. Advertising for the juice blends is handled by Strateco with media planning being done by Genesis Media. Both of Toronto.