BENCHMARK PORTER NOVELLI PICKED BY INEX
By Adnews Staff
BenchMark Porter Novelli of Toronto has been tapped to serve as lead agency for INEX Inc., also of that city. INEX creates e-business systems for Internet portals. The company awarded BenchMark the title of lead agency, responsible for global public relations, after contacting the agency. BenchMark's first project for INEX will be a global PR campaign set to launch next month. The brand awareness initiative will target enterprises that deal with small and mid-sized businesses. BenchMark will also provide ongoing strategic counsel and media relations services. INEX will also be working with Glavin and Associates Marketing Services of Toronto for its advertising and marketing activities.
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