YOUNG & RUBICAM LANDS SCOTTS CANADA ACCOUNT
By Adnews Staff
Scotts Canada Ltd. of Mississauga, Ontario has planted its advertising account with Young & Rubicam. The appointment extends the Toronto-based agency's relationship with the supplier of lawn and garden care products. Y&R had previously worked with the company on a project basis. The agency will be responsible for creative development, account management and media planning for all Scotts brands in Canada, including Scotts Turf Builder lawn fertilizers, Miracle-Gro, Roundup and Green Cross. The agency will also work with its counterpart in New York which has recently won the Scotts Ortho brand business in the U.S.
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