SABRE AND TRAVELCLICK PAIR UP TO OFFER DESTINATION PROMOTIONS
By Adnews Staff
Sabre Holding Corporation of Fort Worth, Texas and TravelCLICK, Inc. of Chicago have formed an alliance. Travellers who book with a Sabre Connected travel agent and access the Sabre Virtually There Web site for travel information will now receive offers for goods and services from local merchants at that destination included with their travel itinerary and flight, hotel and rental car information. The promotional offers are intended to give merchants marketing capabilities that can match a traveller's plans. TravelCLICK provides digital media and data solutions to the travel industry. The Sabre Virtually There site launched just under a year ago. The Sabre system is used in over 100 countries. Membership to the Virtually There travel club is free. Promotion of the new alliance is planned but details have not been confirmed. Public relations for Sabre in Canada are handled by Environics Communications of Toronto.