SOFTQUAD HANDS BUSINESS TO STRATEGIC/AMPERSAND
By Adnews Staff
Toronto-based SoftQuad Software Inc. has turned to Strategic/Ampersand for its marketing communications activities. The Toronto shop won the agency-of-record title for SoftQuad following a review that shortlisted three additional unnamed agencies. Previously the company has worked with Beakbane Marketing Inc. of Toronto. Strategic/Ampersand will be responsible for SoftQuad's advertising creative, media planning and buying throughout North America as well as its direct and online marketing programs and collateral materials. Jonathan Sachs, vice president of marketing for SoftQuad, said the work Strategic/Ampersand completes for the company will also be used to support SoftQuad's international marketing efforts. The company's international headquarters are in London, England.