CADILLAC FAIRVIEW, ELLER MEDIA FORM AGREEMENT ON MALL BANNERS
By Adnews Staff
Cadillac Fairview Corporation and Eller Media Company Canada, both of Toronto, have inked a new mall banner agreement. Eller will handle the sales and marketing for a national network of interior mall banners in 19 Cadillac Fairview shopping centres across Canada. The banners are free standing 12' x 16' and 9' x 12' vertical posters that are placed back-to-back and hung from the ceiling. The new agreement gives Eller its first exposure in Western Canada. Currently the company handles management of the interior mall banners in Cadillac Fairview's Toronto Eaton Centre and the Montreal Eaton Centre.
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