GOMEZ ADVISORS RATES ARGYLE ROWLAND
By Adnews Staff
Gomez Advisors Canada of Toronto has hired Argyle Rowland Worldwide to handle the company's public relations activities. The Toronto-based agency won the account through a combination of a referral from an existing client and through an agency review with an unknown number of agencies. Gomez Advisors Canada, a division of Boston-based Gomez Advisors, is launching its rating system for e-commerce transactions and online customer experiences in the Canadian market today, beginning with a look at the financial services sector. The "e-commerce experience measurement provider" is also planing to look at the insurance industry. Today's launch of the company's rating system is being supported with public and media relations activities.