YTV LOOKING TO TRADE KIDS COLLECTION
By Adnews Staff
Toronto-based youth network YTV breaks a new trade advertising campaign today that focuses on what its calls its premiere position with kids. Print ads and a direct mail push, from Zig of Toronto, are delivering the message that YTV is the best way for advertisers to reach kids. A series of three print ads features kids as collectible dolls complete with their own unique accessories and the tagline "the biggest collection of kids." The direct mail campaign includes specially designed YTV trading cards that feature Canadian kids and information such as their age, birthplace, favorite dinner and the fact that each is "just one of the 1.9 million you can reach with YTV." The cards are being sent to media agencies, clients and at industry conferences. The campaign is scheduled to run throughout the year.