TTC STILL THE BETTER WAY
By Adnews Staff
The TTC Toronto Transit Commission is positioning itself as still "the better way" in its new advertising campaign that began running last week. Radio and transit advertising is designed to encourage "off-peak" ridership, TTC chief marketing officer Bob Brent, explained. Ads are designed to build on the advantage the TTC offers people by avoiding the hassles of driving and high cost of parking in downtown Toronto. "Off-peak" ridership times are after 6:30 p.m. at night as well as weekend and holiday commuting. The first in a series of four radio spots began running Thursday and is being supported with two transit ads that play on the high price of gas and traffic jams and congestion. The 10-week, $425,000 campaign was created by the TTC's ad agency Communiqué of Toronto.