TOURISM MINISTRY CALLING ON ADVERTISERS
By Adnews Staff
Ontario Tourism is selling ad space for the first time in its annual Ontario Trip Planners magazines. The four publications cover eastern, southern and two northern regions of the province. They feature articles, photography and sections on what to do and where to stay in the province. The Tourism ministry will distribute 720,000 copies of The Trip Planners next April. They will be given out at the ministry's 18 travel information centres and will also be sent to people who request them through a 1-800 number. Two Dimensions of Toronto is selling the ads in the magazines. The ad agency publishes all of the ministry's 32 publications, and others may take advertising in the future. These magazines include a summer fishing guide, a winter guide and an events guide.