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NEW SYSTEM FOR TV MEASUREMENT IN U.S.

By Adnews Staff

Statistical Research of Westfield, New Jersey began testing a technology recently for measuring TV audiences. It has installed a metering system called Systems for Measuring and Reporting Television in 100 homes in the U.S. The test is being underwritten by the big three networks and the National Association of Broadcasters. SRI plans to start metering 500 homes by February.

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