TORONTO FIRM RECRUITS WITH NEW PROMOTION
By Adnews Staff
Toronto-based marketing and communications consulting agency Harbinger has launched a promotion called "Life's A Beach" in hopes of landing a new executive. The promo is a call for resumes to fill a senior account position within the agency. Qualified applicants will have their names entered in a draw for a trip for two to Jamaica. The intent is to depict the agency's unique way of doing business and to provide an example of how Harbinger stays creative, said agency president Jeff Welss. The deadline for submissions is September 30, with the draw taking place October 2. A separate draw for the agency's employees will also be held, with one existing employee also winning a trip to Jamaica. "Life's A Beach" is being supported with print ads in trade publications, a direct mail push and online at the agency's new Web site at <http://www.harbingerideas.com>.