ZELLERS RAISES MONEY FOR NEW FUND
By Adnews Staff
To support the launch of its new "Zellers Friends of the Family" fund, Zellers Inc. of Brampton, Ontario is holding a "Mamma Mia! What a Contest!" promotion. Running until September 29, the contest offers Canadians the chance to win one of seven Chrysler 2001 PT Cruisers or one of 330 trips to see the Abba musical Mamma Mia! in Toronto. The retailer hopes to raise $1 million for its new fund which benefits over 400 national and local charitable partners including the Parent Help Line, Canadian Cystic Fibrosis Foundation and the Canadian Women's Foundation. "Mamma Mia! What a Contest!" is being supported with in-store materials and public relations activities from Buzz Marketing & Public Relations Inc. of Toronto.
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