ENVOY BUYS INTERNATIONAL DESIGN GROUP
By Adnews Staff
Envoy Communications Group of Toronto has announced plans to purchase The International Design Group, also of that city. The acquisition is part of the company's global growth strategy. IDG is a retail planning and design firm that counts the LCBO, the Air Canada Centre and Paramount Theatres among its Canadian clients. The purchase is the second Envoy has recently made with the intention of strengthening its brand strategy and design expertise. In June the company purchased digital imaging and design firm Gilchrist Brothers Ltd. of the UK. IDG, like Gilchrist, will operate as a division of Envoy's retail design unit The Watt Group. The cash and stock deal is expected to close in October 2000.
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