BIRD ON A WIRE LANDS PR ACCOUNT AT STRATEGIC/AMPERSAND
By Adnews Staff
Web-hosting company Bird on a Wire Networks, based in Mississauga, Ontario, has named Strategic/Ampersand Inc. of Toronto its public relations agency-of-record. The agency won the public and media relations account after Bird on a Wire talked with several agencies. Mitchell Temkin, partner of marketing, sales and business development at Bird on a Wire, said the process was "on the informal side," with the company talking to four or five agencies before appointing Strategic/Ampersand. He said a short-term contract with incumbent Pydea Public Relations of Toronto had expired. Strategic/Ampersand will be responsible for all North American public and media relations activities. The public relations AOR appointment follows Bird on a Wire awarding its advertising and media account to Enterprise Creative Selling of Toronto last month.