ENTERPRISE RESIGNS BLOCK DRUG ACCOUNT
By Adnews Staff
Toronto-based Enterprise Creative Selling ended its ten-year agency-of-record relationship with Mississauga, Ontario-based Block Drug Company last week when it resigned the account. Block Drug brands include Sensodyne, Nytol, Polident and Baby's Own. In a statement, Alison Simpson, vice president and general manager at Enterprise, said "Over the last decade, Block Drug and Enterprise have enjoyed a very strong and successful partnership together. However, we no longer feel like Block and Enterprise are a good fit." Simpson said the split, initiated by Enterprise, was amicable. Block Drug will be placing its account into review but details have not been confirmed at this time.
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