SACKE & ASSOCIATES HAS PRIMAL TECHNOLOGIES
By Adnews Staff
Sacke & Associates, Toronto-based technology focused public and media relations firm, has been named agency-of-record for Primal Technologies Inc. Toronto-based Primal provides specialized hardware and software to the telecommunications carrier industry. The company hired Sacke to handle its North American media and public relations following a personal referral. Previously the account was handled in-house. Sacke's appointment marks the first time Primal has used an external agency. "Sacke & Associates will help us get the word out that we have hands-on experience and an unique array of telecom application products that carriers use to offer enhanced services to its customers," said Michael Conway, Primal's vice president.
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