WENDY'S AND CMT PLAY SIZZLIN' SOUNDS
By Adnews Staff
Calgary-based Country Music Television Canada and Toronto-based Wendy's Restaurants of Canada Inc. have teamed up for a promotion called "Wendy's Search for Sizzlin' Sounds." The contest encourages viewers to write an original song based on their love of hamburgers. A panel of judges will select one grand prize winner who will receive a professional demo recording session at Marwyn Studios in Nashville with a music industry producer. Two finalists will appear on The Late Late Show with Craig Kilborn and five runner-up winners will receive Yamaha musical instruments and recording equipment. The two-month promotion launched in early July. A 30-second spot will run on CMT until the end of August promoting the contest. Wendy's is promoting the contest with tray liners at its 305 locations across Canada. Wendy's and CMT are also providing contest details and links on their respective Web sites to the official contest site at <http://www.sizzlinsounds.com>.