ONTARIO JOCKEY CLUB RACES WITH LEO BURNETT
By Adnews Staff
The Toronto-based Ontario Jockey Club has appointed Leo Burnett Co. its new advertising agency. The hire concludes an agency review in which five additional unnamed agencies were also shortlisted. The incumbent was Ranscombe & Co. of Toronto. Leo Burnett's first projects for the OJC will include new television creative for the fall and planning for 2001. The review was conducted through the Institute of Canadian Advertising.
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