NEW CONTACT LENS ALLOWS CANADIANS TO FOCUS NIGHT AND DAY
By Adnews Staff
CIBA Vision Canada of Mississauga, Ontario aims to give Canadians a new alternative to laser surgery with the official launch of Focus Night & Day contact lenses. The lenses are made with a new material called Oxygel that is designed to allow more oxygen to reach the eye than ordinary disposable contact lenses. Consumers can wear the lenses non-stop for up to 30 days and nights, even while sleeping. Supporting the launch of the lenses is a public relations and media relations campaign from Shandwick Canada of Toronto. CIBA Vision is the eye care unit of Novartis AG, based in Basel, Switzerland
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