TROPICANA DEBUTS NEW PACKAGING AND FLAVOR IN TROPICS LINE
By Adnews Staff
Tropicana Products Ltd., based in Mississauga, Ontario, has added a new flavor to its Tropicana Tropics line of juices and debuted new packaging for the brand. New Orange Tropical Fruit joins Orange Peach Mango, Orange Kiwi Passion and an improved Orange Strawberry Banana flavor in the juice cases of grocery stores across Canada. The new flavor, which blends orange, pineapple, mango and passion fruit, replaces another flavor, Orange Pineapple, in the line. The Tropics brand has also debuted new packaging from Montreal-based Jack Gutam & Associates. Tropical foliage, a parrot and more colors are now featured on the cartons. Tropicana is promoting the changes to the brand with a variety of initiatives. In Atlantic Canada and Quebec in-store shelf materials will be used throughout July. During August and September, a sampling program will run in Western Canada. Shoppers in Ontario and Quebec will see floor graphics in stores. Tropicana is also running co-promotions with Jello and Hostess Frito-Lay. Promotion agency-of-record for Tropicana is Otis Sauter Partners Inc. of Toronto.