NEW SHAMPOO WORKS DEEP IN THE ROOTS, COMPANY SAYS
By Adnews Staff
Chesebrough-Ponds Canada brought its Organics Root hair care line to the Canadian market last month, and is launching a campaign in December to promote the products. Focusing on Organics Root's penetrating treatment that gives consumers healthy looking hair, the campaign will use TV, print and sampling done by J. Walter Thompson of Toronto. NATIONAL Public Relations of Toronto has the PR assignment. Products in the line include Intensive Conditioner, Hair Repair Cream and Penetrating Hair Serum. There are also shampoos and conditioners for normal and dry hair, and two-in-one shampoos for normal and dry hair. The products contain Gulcasil, a nautrally occurring hair nutrient that penetrates the roots. Organics Root is currently in 20 countries.