3M NAMES MC HEALTHCARE AOR
By Adnews Staff
3M Pharmaceuticals, based in London, Ontario, has named MC Healthcare its agency-of-record for the marketing programs on three of its products including QVAR, Aldara and Tambocor. 3M Pharmaceuticals has been re-focusing its marketing strategy and according to Audrey Ortbach, manager of marketing strategy and communications for 3M Pharmaceuticals, "...we chose MC Healthcare to help us re-engineer our marketing efforts." The Mississauga, Ontario-based agency was awarded the business through a referral. 3M Pharmaceuticals had been without an agency for the past year. MC Healthcare has initiated campaigns on all three products including a direct-to-physician/pharmacist (DTP) campaign for QVAR, a combined direct-to-consumer and DTP campaign for Aldara and a targeted physician workshop program and DTP campaign for Tambocor.